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Nürnberg Leads the Way in Digital Transformation with AI-Powered Webinars
Introduction to Nürnberg's Digital Initiatives
Nürnberg, a key economic hub in Bavaria, is at the forefront of digital transformation initiatives, particularly through the BIHK webinar series focused on online marketing and artificial intelligence (AI). These initiatives are designed to help small and medium-sized enterprises (SMEs) enhance their digital capabilities and stay competitive in today's fast-paced digital economy.
The BIHK Webinar Series on Online Marketing
The Bavarian Industry and Commerce Chambers (IHKs) are offering a free webinar series titled 'Online Marketing,' which aims to provide practical insights into various online marketing fields. Participants will gain valuable knowledge on starting their online marketing journey, leveraging AI for LinkedIn posts, effective storytelling, and digital recruiting. More details can be found on the official BIHK page.
Understanding and Utilizing Artificial Intelligence
The 'Understanding and Utilizing Artificial Intelligence' webinar series is tailored for SMEs to offer practical insights into AI applications, risks like deepfakes, and the opportunities of generative AI. The first session, focusing on legal aspects, is expected to occur before the summer holidays. This initiative underscores the commitment of the IHK Nürnberg for Mittelfranken to support digitalization efforts in the region.
Key Sessions and Topics
The upcoming webinars will cover a range of topics, including 'Online Marketing – The Roadmap to Your Success' by Florian Werner and 'Authentic & Efficient: Using AI for Professional LinkedIn Posts' by Alicia Hirschvogel. These sessions are designed to equip businesses with actionable strategies and best practices. Further details and session recordings are available on the IHK Nürnberg website.
Nürnberg is setting a precedent in digital transformation by leveraging AI and online marketing strategies through its comprehensive webinar series. These efforts not only empower local businesses but also contribute to the overall economic growth of the region.
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